Mac H McIntosh
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business marketing and sales consultants.
Articles by this Author
Fundamental Rules Of Sales Lead Generation
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
Even if you can't answer the question of "which came first the chicken or the egg" you should easily be able to answer "which came first the sale or the lead
Some Great Ways To Do Business To Business Lead Generation
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
Good salespeople will tell you how many sales leads they're following at a given time; great salespeople are far too busy following leads to be bragging Leads are excellent for developing new business, and when working with business to business (b2b) leads, there are some things to keep in mind when working with both potential and existing clients
Better B2B Marketing
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
There are plenty of b2b marketing methods to try How do we know which work well, and which just end up a waste of time
Some Important Tips For B2B Marketing
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
How does one get started developing business-to-business (B2B) leads Unfortunately, there is no one magic solution, but below you will find some recommended steps to take when trying to stimulate B2B lead generation
Some Great Ways To Generate B2B Leads
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
It can be frustrating trying to get that initial foot in the door at a business with b2b lead generation How do you know which leads to pursue, and are you sure that it will be worthwhile in the end
Some Great B2B Lead Generation Management Techniques
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
So, how do successful businesses keep doing lead generation management well What's the best way to keep a system for tracking leads you already have
Some Pitfalls To Avoid When Launching A Marketing Consulting Company
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
There are some things to keep in mind when launching a marketing consulting company You should remember that even small mistakes up front can have drastic effects later in the process
The Right Way To Find A Professional Keynote Speaker For Your Conference
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
Most events and trade shows have a pro keynote speaker This person is often an expert on a topic which helps many conference attendees consolidate the overall purpose and focus of the event
Doing Lead Generation Marketing Better
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
What makes lead generation marketing challenging for many companies is that they don't really know the proper places to apply their resources At times an idea seems feasible, but proves disastrous in the end
Top Tips For Using Public Relations In Your Marketing Programs
- By Mac H McIntosh
- Published January 19, 2009
- Business , Marketing
- Unrated
Help your potential clients realize how you can help with great marketing; the best public relations events end up giving you a new lead What's public relations
