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Morgan Strickland

Morgan Strickland is CEO of Opinionmeter international

 Articles by this Author

Effective Guest Surveys in the Hospitality Industry

One classic way to gauge your guests’ satisfaction is by conducting guest satisfaction surveys or guest service surveys periodically. If you haven’t investigated the process of deploying guest surveys recently, you will be pleasantly surprised to learn that the methodologies have changed for the better.
Improving patient care is a key focus of today’s American healthcare system and several techniques are being used to determine what to improve and how to do it. One of the simplest and most cost-effective approaches to improving patient care is to ask the patients.
Student interest surveys and student service feedback surveys are growing in popularity in higher education. As this burgeoning industry becomes more competitive and expensive, educational administrators need to know what students want.
If your company deals directly with consumers, measuring feedback is critical to improving your operation and ensuring return visits.
It's a proven American business axiom: the customer is always right. Accepting this to be a true statement, what could be more valuable to your business than finding an effective method to understand what your customers are thinking, feeling, wanting or looking for in your products and services?
How can businesses get clear, honest, spontaneous feedback of their customers' feelings, impressions and attitudes while the experiences are still fresh in the customers' minds?
As politicians and insurance companies debate the future of American healthcare, organizations involved in hands-on patient care are working hard to better understand patient requirements and improve staff effectiveness. Although conducting patient satisfaction surveys is not a new concept, delivering them using advanced technology on portable handheld devices is a relatively new idea.
The widespread use of handheld computing devices has spurred the migration of customer satisfaction survey programs into the hands of the researchers, making them more economical and easier to undertake. While customer satisfaction programs used to be written, programmed and delivered exclusively by large consulting firms, now organizations have the option to take more control and do more of it themselves.
It used to be sufficient to write a survey instrument, print it, mail to the target audience, and sit back and wait for the completed surveys to pour in! In these technology-driven times, written customer surveys – business-to-business or business-to-consumer – are most often consigned directly to the recycling bin. Not only are these surveys ineffective, but it they also consume a great amount of resources.
Answering these questions accurately is critical to the profitability and longevity of your bank, as banking customer satisfaction is directly proportional to growth and greater profits.


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